NPTEL Consumer Behaviour Assignment 6 Answers 2022

NPTEL Consumer Behaviour Assignment 6

Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 6? This article will help you with the answer to the National Programme on Technology Enhanced Learning (NPTEL) Course “ NPTEL Consumer Behaviour Assignment 6 “

What is Consumer Behaviour?

Drawing heavily from the fields of psychology, anthropology, and economics; the concepts of Consumer Behaviour put forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individuals as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, processes, and conflicts while considering the family as a decision-making unit.


Average assignment score = 25% of the average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Below you can find the answers for NPTEL Consumer Behaviour Assignment 6

Assignment No.Answers
Consumer Behaviour Assignment 1 Click Here
Consumer Behaviour Assignment 2 Click Here
Consumer Behaviour Assignment 3 Click Here
Consumer Behaviour Assignment 4 Click Here
Consumer Behaviour Assignment 5 Click Here
Consumer Behaviour Assignment 6 Click Here
Consumer Behaviour Assignment 7 Click Here
Consumer Behaviour Assignment 8 Click Here

NPTEL Consumer Behaviour Assignment 6 Answers:-

Q1. Which among the following is not an advantage of celebrity endorsement?

Answer:- a

Q2. ______________ refers to two or more persons related by blood, marriages or adoption who reside together.

Answer:- a

Q3. _______________ is the influence that results logically from the role expectations in the family.

Answer:- b

Q4. ________________ refers to ‘older, married, with children above 5 years’.

Answer:- d

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Q5. Which decisions are of lesser importance that the wife or husband may take independently?

Answer:- a

Q6. ____________ refers to the processes by which young people acquire skills, knowledge, and attitudes relevant to their functioning as consumers in the market place.

Answer:- a

Q7. _____________ refers to the propensity of new products, practices, or ideas to be stretched among people.

Answer:- b

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Q8. Which innovation refers to a product that basically changes the way that is used—e.g., the pager to mobile.

Answer:- d

Q9. Rogers suggested five basic characteristics attribute to the rate of adoption, viz., ______________, compatibility, complexity, trialability, and _____________.


Q10. _______________ is the degree to which an innovation is perceived as consistent with the existing values, past experiences, and needs of potential adopters.

Answer:- b

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