NPTEL Consumer Behaviour Assignment 2 Answers 2022

NPTEL Consumer Behaviour Assignment 2

Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 2? This article will help you with the answer to the National Programme on Technology Enhanced Learning (NPTEL) Course “ NPTEL Consumer Behaviour Assignment 2

What is Consumer Behaviour?

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.


Average assignment score = 25% of the average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Below you can find the answers for NPTEL Consumer Behaviour Assignment 2

Assignment No.Answers
Consumer Behaviour Assignment 1 Click Here
Consumer Behaviour Assignment 2 Click Here
Consumer Behaviour Assignment 3 Click Here
Consumer Behaviour Assignment 4 Click Here

NPTEL Consumer Behaviour Assignment 2 Answers:-

Q1. Which among the following option represents the top-most level of need according to Maslow’s need hierarchy model?

Answer:- c

Q2. Which theory refers to the extent of time, thought, energy, and other resources people apply to the purchase process?

Answer:- b

Q3. Which among the following Dichter’s needs relate to Information sharing, elucidating or interpreting something?

Answer:- a

Q4. Which function closely relates with the cognitively based think dimension of FCB grid?

Answer:- a

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Q5. Which among the following defines the active process of selecting, organizing, and interpreting the information brought to the brain by the senses?

Answer:- b

Q6. What is the minimum consciously noticeable value of a stimulus?

Answer:- a

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Q7.Weber’s law can be expressed as: Note: R = response, S = Stimulus, K = Constant

Answer:- a

Q8. Which optical illusion phenomenon of ‘Gestalt principles’ allows us to perceive constant movement instead of a sequence of images?

Answer:- a

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Q9. ____________ consist of structured collections of beliefs and sensations that a person possesses about objects, ideas, people, or situations.

Answer:- b

Q10. ___________ means one trait of a product/brand shapes the perception about the product/brand as a whole.

Answer:- b

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