Consumer Behaviour Assignment 1 Answers 2022 | Week 1 Answers: QUIZXP

Consumer Behaviour Assignment 1

Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 1? This article will help you with the answer to the National Programme on Technology Enhanced Learning (NPTEL) Course “ Consumer Behaviour Assignment 1

What is Consumer Behaviour?

Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, process and conflicts while considering family as decision-making unit. The course will sensitize the participants about how the aforesaid concepts will help them in designing appropriate marketing mix and the overall marketing strategy.


Average assignment score = 25% of the average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Below you can find the answers for Consumer Behaviour Assignment 1

Consumer Behaviour Assignment 1 Answers:-

Q1. Which of the following options is not among the five main buying roles?

Answer:- c. The Developer

Q2. Which among the following option does not refer to the base of behavioral segmentation?

Answer:- c. Attitude

Q3. Which of the following options include simple five-stage consumer decision process?

Answer:- d. All of the above

Q4. _________________ is a social movement seeking to augment the rights and powers of buyers in relation to sellers.

Answer:- a. Consumerism

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Q5. _________________ refers to those acts of individuals directly involved in obtaining, using, and disposing of economic goods and services including the decision process that precedes and determines those acts.

Answer:- a. Consumer behavior

Q6. Pester power refers to which power of children to influence their parents?

Answer:- a. Legitimate power

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Q7. Which act protect the rights of the consumers against any frauds by the marketer.

Answer:- a. Consumer Protection Act, 1986

Q8. For claims above Rs. 1 crore, the Consumer can lodge complaint in _____________

Answer:- a. National commission

Q9. ____________ is the state of disturbance in the mind of the consumer due to the difference between the expected performance of the product and its actual performance.

Answer:- c. Cognitive dissonance

Q10. Which among the following motivational conflict occurs when an individual must opt between two enviable alternatives?

Answer:- a. Approach–approach conflict

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