NPTEL Consumer Behaviour Assignment 4 Answers 2022

NPTEL Consumer Behaviour Assignment 4

Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 4? This article will help you with the answer to the National Programme on Technology Enhanced Learning (NPTEL) Course “ NPTEL Consumer Behaviour Assignment 4

What is Consumer Behaviour?

Drawing heavily from the fields of psychology, anthropology, and economics; the concepts of Consumer Behaviour put forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individuals as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, processes, and conflicts while considering the family as a decision-making unit.


Average assignment score = 25% of the average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Below you can find the answers for NPTEL Consumer Behaviour Assignment 4

Assignment No.Answers
Consumer Behaviour Assignment 1 Click Here
Consumer Behaviour Assignment 2 Click Here
Consumer Behaviour Assignment 3 Click Here
Consumer Behaviour Assignment 4 Click Here

NPTEL Consumer Behaviour Assignment 4 Answers:-

Q1. Which among the following construct does not help in analysing the theory of reasoned action (TRA)?

Answer:- A

Q2. According to TRA, behavioral intention (BI) can be expressed by the following equation: Note: AB= attitude towards behaviour and SN= subjective norms

Answer:- a

Q3. Which among the following holds true?

Answer:- b

Q4. How to change attitude?

Answer:- d

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Q5. Which strategy can brands use to reduce the clutter in the same product category emphasizing on some distinct product attributes?

Answer:- a

Q6. Which two routes can help change the attitude through persuasive communication as according to elaboration likelihood model?

Answer:- a

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Q7. ________ are intensely held visions about good, pleasing, precious and important.

Answer:- b

Q8. Applications of lifestyle marketing can be witnessed in the following:

Answer:- d

Q9. Different social classes tend to have different attitudinal configurations and _______________ that influence the behaviour of individual members.

Answer:- b

Q10. ______________ is the manifestation of individual’s way of coping with their physical, psychological, social, and economic environments on a routine basis. Role

Answer:- b

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