NPTEL Consumer Behaviour Assignment 3 Answers 2022

NPTEL Consumer Behaviour Assignment 3

Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 3? This article will help you with the answer to the National Programme on Technology Enhanced Learning (NPTEL) Course “ NPTEL Consumer Behaviour Assignment 3

What is Consumer Behaviour?

Drawing heavily from the fields of psychology, anthropology, and economics; the concepts of Consumer Behaviour put forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individuals as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, processes, and conflicts while considering the family as a decision-making unit.


Average assignment score = 25% of the average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100

Final score = Average assignment score + Exam score

YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

Below you can find the answers for NPTEL Consumer Behaviour Assignment 3

Assignment No.Answers
Consumer Behaviour Assignment 1 Click Here
Consumer Behaviour Assignment 2 Click Here
Consumer Behaviour Assignment 3 Click Here
Consumer Behaviour Assignment 4 Click Here

NPTEL Consumer Behaviour Assignment 3 Answers:-

Q1. _____________ is the distinctive combination of inner characteristics of an individual.

Answer:- c

Q2. ______________ indicates customers’ affinity for country-of-origin brands and their affinity for foreign brands.

Answer:- b

Q3. Cattell suggested that if we could identify the source traits that correlate highly with one another, we would be able to identify an underlying surface trait.

Answer:- a

Q4. _______________ works to suppress all unacceptable urges of the id and struggles to make the ego act upon idealistic standards rather that upon realistic principles.

Answer:- a

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Q5. What defines ‘the set of human characteristics associated with a brand?’

Answer:- b

Q6. _______________ is the totality of individuals’ thoughts and feelings having reference to him/her as an object.

Answer:- a

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Q7. Which among the following is not a principal element of learning?

Answer:- a

Q8. Which cognitive learning encompasses the association between two or more concepts in the absence of conditioning?

Answer:- a

Q9. Which among the following is not true about Tri-component attitude formation model?

Answer:- b

Q10. AIDA model is an acronym for:

Answer:- b

Consumer Behaviour Assignment 1 Answers 2022

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