Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 5? This article will help you with the answer to the National Programme on Technology Enhanced Learning (NPTEL) Course “ NPTEL Consumer Behaviour Assignment 5 “
What is Consumer Behaviour?
Drawing heavily from the fields of psychology, anthropology, and economics; the concepts of Consumer Behaviour put forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individuals as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, processes, and conflicts while considering the family as a decision-making unit.
CRITERIA TO GET A CERTIFICATE
Average assignment score = 25% of the average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100
Final score = Average assignment score + Exam score
YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
Below you can find the answers for NPTEL Consumer Behaviour Assignment 5
|Consumer Behaviour Assignment 1||Click Here|
|Consumer Behaviour Assignment 2||Click Here|
|Consumer Behaviour Assignment 3||Click Here|
|Consumer Behaviour Assignment 4||Click Here|
|Consumer Behaviour Assignment 5||Click Here|
|Consumer Behaviour Assignment 6||Click Here|
|Consumer Behaviour Assignment 7||Click Here|
|Consumer Behaviour Assignment 8||Click Here|
NPTEL Consumer Behaviour Assignment 5 Answers:-
Q1. The VALS framework:
Q2. The VALS is based on two dimensions, viz.,
Q3. In the VALS framework, self-expression motivated consumers who have fewer resources and express themselves and experience the world by working on it are referred to as:
Q4. According to VALS, consumers could be of three kinds, viz., ____________, inner-directed, and outer-directed.
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Q5. VALS™ segments U.S. adults into how many distinct types—or mindsets—using a specific set of psychological traits and key demographics that drive consumer behavior.
Q6. VALS 2 attempts to profile consumers by grouping them into three orientation categories, viz., principle oriented, action oriented, and ___________oriented.
Q7. ____________ try to embark on the upper levels of the socio-economic hierarchy.
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Q8.___________ specify or prohibit certain behaviours in specific situations, based on or derived from cultural values.
Q9. ___________ specify or prohibit certain behaviours in specific situations, based on or derived from cultural values.
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Q10. Which reference group refers to those others against whom one would like to judge against oneself?
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