Are you looking for the Answers to NPTEL Consumer Behaviour Assignment 7? This article will help you with the answer to the National Programme on Technology Enhanced Learning (NPTEL) Course “ NPTEL Consumer Behaviour Assignment 7 “
What is Consumer Behaviour?
Drawing heavily from the fields of psychology, anthropology, and economics; the concepts of Consumer Behaviour put forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individuals as well as group levels as endeavors to understand the consumer preferences and choice heuristics. The course will also bring forth the parameters, processes, and conflicts while considering the family as a decision-making unit.
CRITERIA TO GET A CERTIFICATE
Average assignment score = 25% of the average of best 6 assignments out of the total 8 assignments given in the course.
Exam score = 75% of the proctored certification exam score out of 100
Final score = Average assignment score + Exam score
YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF THE AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.
Below you can find the answers for NPTEL Consumer Behaviour Assignment 7
|Consumer Behaviour Assignment 1||Click Here|
|Consumer Behaviour Assignment 2||Click Here|
|Consumer Behaviour Assignment 3||Click Here|
|Consumer Behaviour Assignment 4||Click Here|
|Consumer Behaviour Assignment 5||Click Here|
|Consumer Behaviour Assignment 6||Click Here|
|Consumer Behaviour Assignment 7||Click Here|
|Consumer Behaviour Assignment 8||Click Here|
NPTEL Consumer Behaviour Assignment 7 Answers:-
Q1. The _______________ consumers have a broad array of information about several types of products, retails, and other dimensions of markets and disseminate this information at right time and right place.
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Q2. _______________ are referred to those groups of people who have special interest and knowledge for a particular type of product and convey that information to the other relevant groups.
Q3. What refers to the realization by the consumer that there -is a difference between the present and desired state of satisfaction?
Q4. What refers to the act of deliberately collecting and using information for a given purchase decision?
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Q5. According to the stimulus-response model of buyer behavior, the mental place where consumer process marketing stimuli prior to making purchase decision is called _________________ .
Q6. If the actual performance of the product is much lesser than the expected performance, it poses tension in consumer’s mind, this stage is referred to as:
Q7. Product, price, place, promotion are:
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Q8. Which set is often referred as the list of brands from which the customer is likely to choose the best suited one for him/her?
Q9. In which rule, consumers first order the attributes according to their perceived importance?
Q10.Katz (1960) has defined four specific functional values based on the particular attitudinal parameters of the customers, viz., utilitarian function, value-expressive function, _______________, and ________________.
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