Hello learners In this article we are going to discuss NPTEL Consumer Behaviour Assignment 1 Answers. All the Answers provided below to help the students as a reference, You must submit your assignment with your own knowledge and use this article as reference only.
About the course:-
Drawing heavily from the fields of psychology, anthropology and economics; the concepts of Consumer Behaviour puts forth the decision-making processes of buyers, both individually and in groups. It studies the decision-making parameters at both individual as well as group levels as endeavors to understand the consumer preferences and choice heuristics.
NPTEL Consumer Behaviour Assignment 1 Answers 2024:
1. Parents buy clothes Tor their newborn baby. Here, parents are considered as in the
buying process.
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2. is defined as a social movement seeking to augment the rights and powers of
the consumers in the buying process.
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3. The Consumer can lodge a complaint in the National Commission when the claims are above
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4. Motivation, attitude, . and are the basis of
psychographic segmentation.
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5. is the process of dividing different brands based on the proximity of the
brands in the customer’s mind space.
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6. In a Five-stage consumer buying decision process, the step that comes airter the Furchase
Decision is
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7. _______motivation comes from rewards inherent in a task or action itself, like the
passion for painting.
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8. When one goal contains both positive and negative characteristics, what kind of motivational
conflict does the individual experience?
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9. The major behavioral shifts that have been seen globally among 21st-century consumers are
primarily in terms of
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10. ________ is a process of dividing a market into groups of individuals with
homogenous needs with respect to a particular product.
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