NPTEL Consumer Behaviour Assignment 1 Answers 2023

NPTEL Consumer Behaviour Assignment 1 Answers 2023

NPTEL Consumer Behaviour Assignment 1 Answers 2023? This article will help you with the answer to the National Programme on Technology Enhanced Learning (NPTEL) Course “ Consumer Behaviour Assignment 1

Below you can find the answers for Consumer Behaviour Assignment 1 Answers 2023

NPTEL Consumer Behaviour Assignment 1 Answers 2023:-

Q1. Which among the following options represent five main buying roles?

Answer:- a

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Q2. ___________, __________, evaluation of alternatives, purchase decision, and post-purchase behavior represents simple five-stage consumer decision process.

Answer:- a

Q3. Region, city size, population density and climate are the basis of ……………… segmentation.

Answer:- a

Q4. Which demographic population shows higher tendency for impulse buying and pragmatic decisions?

Answer:- c

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Q5. Present outlook of consumption basket suggests that consumers have shifted from:

Answer:- b

Q6. Market Segmentation is a process of dividing a market into groups of individuals with ___________ needs.

Answer:- a

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Q7. __________ refers to how similar the members within the segment are in terms of behaviours or characteristics that correlate with the behaviour.

Answer:- b

Q8. ___________ is the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.

Answer:- a

Q9. For claims up to Rs. 20 Lakhs, the Consumer can lodge complaint in _____________

Answer:- b

Q10. Which among the following motivational conflict occurs when an individual needs to make a choice between two undesirable alternatives?

Answer:-b

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